1. I sell clothing products. Which variation I create may cause the product to be removed from the shelves? Why?
A: A T-shirt with different color variations
B: A T-shirt with different sub-variations
Correct Answer: B: Creating sub-variations of different styles will cause the product to be delisted!
Variations (also known as parent-child ASIN relationships) are collections of products that are related to each other. The purpose of the variant is to distinguish the differences between related products. Depending on the product category or node, the theme of the variant will also be different. For example, the clothing category can have "color/size" variations, and the pet supplies category can have "flavor" and "quantity" variations.
Pay attention! Variant Relationship Policy
Sellers need to pay attention to the requirements and prompts of each category when adding variations. Note: Incorrectly adding or using variations that are not allowed by Amazon may result in your listing being removed from the shelves. For example, for the same mobile phone model, the charging cable and car charger are placed on the same page as variants, but they are actually two completely different products. This situation is called "bundling" rather than variants. Amazon actually has a special “product bundling policy”. Another situation is to add irrelevant information under the variation theme allowed by Amazon, such as adding "model" under "color" variation. Incorrect variant merging may result in the removal of suspicious reviews for an ASIN, or even the removal of the ASIN from the shelves.
Regarding the rules for creating variations, sellers can find complete guidance on product variations by searching for “create variations” on the backend help page.
2. An accessories manufacturer released a car charger that is compatible with Apple phones. Which title he used would cause the product to be removed from the shelves? Why?
A: Coiled Cable compatible for Apple
B: Apple Iphone10 Coiled Cable
Correct answer: Using title B will result in the product being removed from the shelves. When you list a generic part that is compatible with a certain brand as a replacement part or accessory for that brand's products, you can use terms such as "Compatible with/for" in English, 鯾応" or "適応" in Japanese as connectors. Remember, do not put the brand of the applicable product at the beginning of the Listing title.
Illegal merge variants
Recently, a large number of sellers’ accounts have been blocked because of illegal merging of variants. These merchants combined products with different appearances in the same link, which was discovered, warned, blocked, etc. by the Amazon platform.
For example, seller A has a pair of hiking shoes that are very popular in his store. The seller has a new pair of shoes that has just been put on the shelves. In order to take advantage of the traffic of the popular shoes, he attaches the new product as a child to the parent ASIN of the best-selling product.
The reason is that the new product added by this merchant is not a sub-product of the real variant. This operation is called variant abuse and is a violation of regulations.
Illegal Split Variant
In order to remove the impact of negative reviews on the listing, some merchants directly remove a variant of the listing that has negative reviews and poor sales, attempting to eliminate the impact of these variants with negative reviews on the overall listing.
Amazon's operating rules clearly state that directly removing variants in order to eliminate the impact of negative reviews on the overall listing is a violation of regulations.
The correct approach should be to first remove the corresponding variant products directly from the store backend, and then summarize the reasons why the products received bad reviews, such as poor quality. After solving the product problems yourself, put the products back on the shelves for sale. This is the solution. Instead of being clever and eliminating the impact of negative reviews by directly removing the variants.
Duplicate Listings
As we all know, the logistics costs of cross-border e-commerce are very high. Some merchants have different sources of supply for the same product. When they obtain orders from overseas customers, they create different listings for the same product, and then choose different delivery methods such as FBA and self-delivery to deliver it.
This type of operation is already in violation of regulations. The Amazon platform clearly stipulates that the same product cannot have multiple listings. If merchants insist on doing this, the end result will only lead to the listing being removed from the shelves.
Incorrect use of variants
A bathroom product sold by a certain seller has three colors: red, yellow, and blue, and two styles: round head and square head. However, he only uses one variation theme: color, and style is only written as a keyword in the title.
The merchant’s mistake was that this bathroom product came in two styles, so both variations had to be uploaded instead of just one variation.
Above I have listed four reasons why listings are removed from the shelves. I hope that merchants can use this as a reference. Amazon is like this. Under the appearance of high profits, it is actually very cautious. If you are not careful or do not understand Amazon's rules clearly, you may violate the rules and cause certain products in your store to be blocked.
It is because of these complicated rules that if a novice wants to make money in Amazon's blue ocean market, he must find an experienced operation team to guide him to grow. It is far from enough to rely on himself.
