A reader asked me about Google Keyword Planner. Today I will tell you what useful features Google Keyword Planner has. Friends who are interested, come and have a look!
1. Use Keyword Planner’s geographic data to optimize your Facebook ads
Many dropshippers don’t like running AdWords ads because most of their customers are impulse buyers (cheap products) and won’t buy products after searching on Google. Advertising on Google is not suitable for dropshippers, but that doesn’t mean that dropshippers don’t want to advertise. Compared to AdWords ads, Facebook ads are more suitable for dropshippers. Because Facebook ads themselves stimulate people's interest and guide people to impulse consumption.
With this in mind, dropshippers can use Google Keyword Planner to optimize Facebook ads.
2. Explore the seasonality of your products
You can also use Keyword Planner to view changes in product search volume from month to month and understand product seasonality.
3. Understand the long-term development trend and market feasibility of niche products
Google Keyword Planner can be used to understand seasonal trends of products. Can it also be used to study long-term trends of products? sure.
The data in Google Keyword Planner is generated based on Google search data and is very reliable. If you have your eyes on a product, you might as well put it in Google Keyword Planner to understand its long-term development trends and avoid blindly investing in the market.
4. Understand and monitor your competitors
Typically, people use Google Keyword Planner to search for keywords related to certain search terms. But you can also use it to search for words related to certain websites, which will give you an idea of how Google associates other competing brands.
If you are considering investing in a certain market, you can first understand the market growth trends through the previous step, and then put the best performing stores in that field into Google Keyword Planner to see what content people learn about the brand through Google.
5. Use Google Keyword Planner to improve content SEO
Keyword Planner will help you find content (such as keywords) to put in your product descriptions, landing pages, and blog posts, which can help you improve your website's search engine visibility.
First, research keywords that might help your website rank higher in Google search results. In other words, understand what search terms people use when searching for your product.
Next, put these search terms into Google Keyword Planner and look at related search terms. Suppose you enter “yoga pants men”, “yoga pants for women” and “yoga clothes for women”. These words will also appear in the related keywords. If you only sell men’s yoga clothes, you can ignore these irrelevant keywords.
After eliminating irrelevant keywords, the average monthly search volume is the next criterion you should consider. After all, if a word has no search volume, there is no need to put it in the article.
Once you have found relevant and high-search volume keywords, the next step is to understand how competitive these keywords are. If the competitiveness is displayed as "High", it means that many companies are trying to rank for this keyword, and it will be more difficult for your content to break through. You can consider starting with other keywords with medium competitiveness.
