Search terms are located in the Keywords column of the product listing interface. As for the length limit, Amazon significantly reduced the upper limit of Search terms last year . Currently, the Indian site has a total of 200 characters, the Japanese site has 500 characters, and other sites have 250 characters (except the Chinese site). Therefore, the North American site and the European site, which have the largest number of sellers, currently have a limit of 250 characters.
As mentioned above, Search Terms are the only keywords that are not publicly displayed by Amazon on the front end, but affect the search weight of the Listing . Therefore, although Search terms are not a required item, every seller should not give up filling it out.
How to fill in Search Terms?
Basic requirements:
Synonyms for covered products
Covered product usage scenarios
Common combinations of covered products
Common tips:
Make good use of the hyphen “-”: When the hyphen “-” is used, any combination of words on the left and right sides of the hyphen will be included in Amazon. For example, “waist-pack” can include “waist”, “pack”, “waistpack”, and “waist pack” at the same time.
There is no need to fill in repeated words, such as "sport bottle" and "portable bottle". The repetition of bottle is unnecessary.
There is no need to fill in the singular or plural form repeatedly. Amazon will automatically identify search results that contain the singular and plural forms. Therefore, when filling in keywords, you do not need to worry about whether you must fill in the singular or plural form.
There is no difference between uppercase and lowercase letters, so there is no need to repeat the words in both uppercase and lowercase letters.
Do not fill in filler words (such as: uh, er, so, but, etc.) and stop words (such as: a, the, in, at, of, etc.), these words will be automatically omitted by Amazon.
How to get Search terms? Find keywords in the search box on the Amazon homepage
The Amazon search box will automatically recommend commonly used search terms based on buyer habits, so sellers can also directly use the keywords recommended by Amazon to buyers as Search terms.
