For Amazon sellers, brushing orders is a necessary job. If you tell me that you have never brushed orders or done similar things (such as giving away product reviews, or even promotional codes and discounts, which are actually the pot calling the kettle black), and you can still make money from Amazon, then it may be that you are too lucky. Otherwise, it is absolutely impossible. In other words, you only have a one in ten thousand chance of making your product successful without any promotion. Of course, there are also chances. For example, I have made a lot of such products, but they are kept confidential.
Okay, next I will share some instructions about brushing orders for your reference.
1. There are two types of reviews with VP logo. One is direct review. If the buyer did not buy the product or bought it at a large discount, there will be no VP in the review left. The other is with the VP (Verified Purchase) logo, which means that the customer who left the review has purchased the product. Such reviews are more credible to consumers. Most product VP reviews are ranked at the front. From this point alone, we can see that Amazon attaches great importance to VP reviews.
2. Contains pictures and videos Reviews with pictures or videos have a higher weight than pure text reviews, and other buyers can intuitively feel the product through pictures and videos. If these reviews are all positive, it will increase the conversion rate of the product to a greater extent. On the contrary, if it is a negative review, the negative effect will be greater than that of a general negative review.
3. Text content The more detailed the review left by the consumer, the more authentic it makes you feel. Usually, a review with more than 5 lines of text content has a higher weight than a review with only one or two lines or even only star ratings. At the same time, it is best if the review contains the product's keywords, which can increase the ranking of the keywords and further promote product exposure.
Amazon platform stipulates that when sellers send emails or messages to buyers, they cannot directly ask for 5-star reviews or use discounts to get reviews. So how can sellers get these good reviews? When sellers send FBA, they also set up overseas warehouses. Each time, part of the products are sent to the FBA warehouse, and the other part is sent to the overseas warehouse. If the FBA warehouse is running out of stock, it is more efficient to replenish the stock directly from the overseas warehouse. At the same time, they create an FBM listing for their own FBA products and adjust the price to be slightly lower than the FBA price. In this way, during actual sales, some buyers purchase FBM products because of the price. Once there is an order for FBM products, they will be shipped to buyers from overseas warehouses. This can give consumers a better experience. While communicating with consumers, they are encouraged to share their opinions through text, pictures or videos to obtain high-quality reviews. 1. Your opinion matters! Please share your thoughts, the more information, the better 2. Pictures are worth 1,000 words and you can include them in your review 3. Make your review come alive by uploading a video Uploading a video can make your review more vivid and lively. If sellers have a very good experience after using your product, they are willing to leave a review. They may not elaborate on the product in great detail or use pictures and videos to demonstrate it. It is not against the rules if you can make them aware of this, as long as you don't directly ask for a positive review.
Sellers should note that when obtaining reviews, the following reviews are likely to be deleted by Amazon: 1. Purchased through gift cards. 2. If the IP duplication is too high, Amazon may delete the comments directly if it scans that there are too many comments from different accounts with one IP. 3. For those reviews without VP, if they are highly discounted, there is a high chance that they will be deleted and will not be retained. 4. It is not a review about the product itself. 5. If a product review given by a buyer is judged not to comply with Amazon's review rules (it may contain content such as evaluation or promotion assistance), Amazon can decide to delete (removed) or reject (rejected) the message. Once a comment is deleted or rejected, the buyer will not be able to leave a review on the same product again, even if the content of the review is different. In listing optimization, reviews are an important part. If they are not done well, sales will not grow. However, don’t just care about the number of reviews, but also ensure the quality, so that there will be a steady flow of orders.
