Beauty and cosmetics have always been a popular category on Amazon, and there are many sellers who receive thousands of orders a day. But how can you choose a good product correctly? We recommend that you pay more attention to the following categories and products.
The health and beauty category includes a wide range of products, including cosmetics, skin care, and small household appliances. The demand for small household appliances overseas is growing every year. The following is a detailed introduction to related popular products from three aspects: hair, facial skin care and medical devices:
1. Hair
Hot-selling hair-related products can be divided into two types: one is care products, such as beard and hair care products; the other is hair removal products.
Care products: Products such as shampoo do not require special certification, but logistics and transportation issues must be resolved. The market demand for curling irons is also particularly large, and it is also a product that ranks high on the hot search list. However, before entering this category, you still need to understand your peers, know yourself and your opponent, and have a clear idea of what is going on.
Hair removal products: products for removing hair, including men’s haircutting and shaving products, women’s hair removal wax, photon hair removal and other products. There are also some small and beautiful products that are very popular among consumers, such as a female hair removal device that is only the size of a lipstick and is easy to carry for emergency use.
2. Facial skin care
Facial skin care products are the best-selling category in the entire health and beauty category. When choosing products, you should pay attention to the following keywords:
1. Deep cleaning: For example, products with different cleaning functions such as bamboo charcoal masks and sponge masks, as well as facial cleaning instruments, are all cleaning products.
2. Moisturizing: Facial steamer is a moisturizing product. This type of product pays special attention to ingredients, whether they are natural and free of any chemicals, to ensure that they do not harm the skin.
3. Travel products: Foreign consumers travel frequently, so small bottles that are easy to pack are also very popular.
4. Makeup: mainly involves eyes and nails. For example, false eyelashes. It is understood that false eyelashes do not require a certificate, but the glue used needs to be FDA certified because it comes into contact with the skin. In addition, the certification requirements for makeup brush products are not very high, so the competition is very fierce.
Small products such as nail lamps and polishers are very popular among girls and can diversify the appearance.
5. Oral care: This category is basically hot-selling all year round, and the demand for electric toothbrushes and water floss is very large. Products that can whiten teeth are also popular in overseas markets.
There are also essential oils for facial skin care, which are also products ranked high on the best-selling list. Another thing that needs attention is freckle removal products. Although many foreigners have freckles, they consider freckles to be beautiful and do not need freckle removal.
3. Medical Devices
It is understood that one-third of the U.S. population are baby boomers (aged approximately 50 to 70 years old), and they have a huge demand for medical device products. But because it involves health and even life, sellers must control the quality of products and cannot take any chances. Therefore, sellers can find some qualified large manufacturers to cooperate with, because they can provide corresponding product certifications.
Data from US emarketer shows that the health and beauty market accounts for more than 7% of the market share, with huge market potential. Amazon's global store investment manager suggested that sellers can first test the waters with small tools. The same goes for hot-selling products, which can be found in all categories including skin care, manicure and hairdressing, artificial intelligence, etc. Of course, sellers with strong capabilities can also make high-end products and combine them with existing products.
