Traffic generation has always been the most headache for Amazon sellers. Without traffic, there will be no sales, so store traffic is a very important factor. No matter how good the product is, it is useless if no customers see it. Simply put, traffic generation is mainly on-site and off-site. On-site traffic generation is mainly through Listings optimization and PPC advertising. Off-site traffic generation is divided into free self-posted advertisements, such as on deals websites and social media such as Facebook, Twitter, and Pinterest, and paid advertisements, mainly on Facebook and Google. In fact, it is the same. Amazon is just a website. Don’t think too mysteriously about it. The principles are the same. As long as you do it according to your budget and the target group of your product, you can quickly bring in a lot of traffic. Another point is to do a good job of your product page first. If the product details page is not done well, then no matter how much promotion you do, it will be in vain, don’t you think?
First, optimize your product details page. Here are two free split A/B product details page testing tools that can help you optimize your product listing and take the first step in promotion:
1. CashCowPro
CashcowPro is a tool that was just launched in the past two years. It is a complete tool with many functions, including product development, sales tracking, email evaluation, and the most important thing is what we now call A/B Testing, which means that you can use this tool to test product details pages to improve product conversions. This is a very reliable tool with a very high cost-effectiveness. It is a tool that combines all the functions of other tools on the market. If you are a seller on Amazon, don't miss it.
2. Splitly
This tool is even more powerful because it only does one thing, which is to perform A/B Testing and confirm through Amazon that it is in full compliance with Amazon's rules. In other words, you can safely use this tool to optimize your own product detail pages, constantly test the effects of price, image, and title changes on product conversion rates, and find the best detail page settings. It is an essential tool for product editing and optimization.
Other specific drainage methods are introduced
1. Listing optimization (on-site traffic diversion)
As the tea product with the highest conversion rate, Listing is the first choice for sellers on Amazon. Listing can be simply understood as putting products on the shelves. It includes keywords, Search Terms, Bullet Points, product descriptions and product reviews (equivalent to Taobao in China).
Keyword ranking determines traffic. When optimizing keywords, both product keywords and category keywords are very important, because Amazon will import sellers' products into a certain category and then automatically rank them, so the combined optimization of product + category keywords is also very effective~
How can you become a big seller with millions of sales without knowing these traffic channels of Amazon?
2. Sponsored product ads (on-site traffic)
After purchasing keywords on Amazon, push the listing on the search results page to boost sales. Amazon's keywords are paid on a click basis, with different prices for each position. Reasonable purchase of keywords is the core element of profitability.
3. Search engine promotion (off-site traffic diversion)
The external world is basically dominated by Google. In addition to traditional Google paid search ads and Google affiliate ads, there are also Google shopping, Bing, Yahoo and local search engines. Reasonable keyword matching will achieve twice the result with half the effort.
3. Search engine promotion (off-site traffic diversion)
4. Video website traffic generation Compared with simple graphic and text product introductions, video is a very expressive and powerful communication method. Foreign websites include YouTube, Vimeo, and Dailymotion.com, which are all video platforms with large traffic. If the product can be integrated into the video (soft advertising) and cause forwarding and dissemination, it will definitely achieve half the effect.
4. Video website traffic diversion
5. Social media traffic
Facebook, Snapchat, Pinterest, Quora, these are all platforms with very high user stickiness. If sellers can gather a group of loyal fans on these platforms and form leadership opinions, they can attract user groups and divert them to their own platforms through new product purchases and first-order cashback. However, it takes time to go from 0 to 1. Those with strong financial resources can find Internet celebrities for paid promotion.
5. Social media traffic
6. Shopping guide websites are of course indispensable. Make good use of the following websites and your sales will double.
Slickdeals
Features: Large traffic, large orders, and long duration. Specific conditions:
A. The number of store feedback is greater than or equal to 1,000 (necessary condition)
B. The number of reviews for the promoted listing is greater than or equal to 50 (optional)
C. The score of the promoted listing is greater than or equal to 4.0 points (optional)
D. The discount price must be attractive (optional)
6. Shopping guide website traffic diversion
Dealsplus
Features: The Code must be valid, the promotion must continue to exist, and the operation must be flexible. Specific conditions:
A. The number of Amazon store feedback is greater than or equal to 100 (not a necessary condition)
B. The number of reviews for the promoted listing is greater than or equal to 20 (optional)
C. The promoted listing score is greater than or equal to 4.0 points, and the listing performance is good.
6. Shopping guide website traffic diversion
Reddit
Features: Based on different products, time periods, and different sections, under the premise that the code is valid and the promotion continues, the traffic is higher than the slow order time. Specific conditions:
A. The number of store feedback is greater than or equal to 100
B. The number of reviews for the promoted listing is greater than or equal to 15
C. The promotion listing score is greater than or equal to 4.0 points
6. Shopping guide website traffic diversion
Fatwallet
Specific conditions:
A. The number of store feedback is greater than or equal to 1,000
B. The number of reviews for the promoted listing is greater than or equal to 20
C. The promotion listing score is greater than or equal to 4.2 points
6. Shopping guide website traffic diversion
Kinja Deals
Specific conditions:
A. The number of store feedback is greater than or equal to 500
B. The number of reviews for the promoted listing is greater than or equal to 20
C. The promotion listing score is greater than or equal to 4.2 points
6. On the premise that everyone has equal capabilities and resources, traffic is what determines whether you are a big seller or a small or medium-sized seller. The more traffic you introduce, the higher your sales ranking will be. Then, with more traffic, reviews and conversion rates will also increase, forming a virtuous circle.
