Amazon promotion types include free shipping, discounts, and buy-one-get-one-free:
Free shipping: You can enjoy free shipping if you buy a certain quantity of products or spend a certain amount.
Full-scale discounts and discounts: Buy a certain quantity of products or spend a certain amount to get a certain amount of money off or enjoy a certain discount.
Buy one get one free: After purchasing a certain number of products, you can get a similar product or other products for free.
Through the promotion of promotional activities, considerable traffic can be attracted to the products. However, Amazon sellers need to pay attention to the data such as the products and prices participating in the promotion, the best setting method and the best time point when doing promotions. "Money off" is one of the most effective ways of promotion. The function of money off is very powerful, that is, there are many ways to set up money off. For example, if you are doing a discount promotion for product A, you can directly sell it at 20% off; or you can do a bundled sale of A and B, where you can buy A and then get B at 20% off; there are also other similar activities, such as instant discounts on purchases over a certain amount, 20% off when buying two, etc. When setting up discounts, Amazon sellers can freely combine and allocate the forms of discounts based on their own circumstances.
If you want to significantly increase sales, the product promotion must be attractive enough to buyers, because this is the only way to attract more consumers and it can be considered an effective promotion. However, you must remember to use products delivered by Amazon Logistics and not participate in free shipping promotions.
When filling out the promotion content, you can set the terms and conditions of the promotion yourself, as well as the promotion content displayed on the product page or checkout page. The setting of the discount code is optional. You can set whether to use the discount code and limit the number of times it can be used. If the seller sets the discount code to be required, the buyer must receive the discount code or enter the discount code at checkout to enjoy the discount of this promotion.
The priority of a promotion determines the order in which it is displayed on the product details page. The default is generally 50, and the selection range is 1 to 99. When multiple promotions are set for the same product, promotions with lower priority numbers will be displayed before promotions with higher priority numbers. Sellers can also edit the terms and conditions that are displayed by default to clearly state your policies and restrictions. For details, please refer to the terms and conditions on the seller backend help page.
After determining the form of promotion, what time period should be chosen for promotion to achieve the best effect? The first is holidays. During this period, consumer demand increases, products have more traffic, consumers have a stronger desire to buy, and are more likely to close deals after seeing discounts. The second is bundling promotions when launching new products. Buy A and get a discount on product B. This method is especially used when launching new products and is very effective. The last is product clearance. Many out-of-season products cannot be sold. If they are piled up in Amazon warehouses for a long time, they will incur certain fees. Amazon sellers can set up promotions to clear inventory to reduce inventory pressure.
Reasonable use of promotional methods is an essential skill for Amazon sellers. If used properly, it can effectively improve product conversion rates and increase product sales.
