![How do Amazon sellers get reviews and positive reviews [review and feedback]](/upload/images/67bb4cba86a9c.webp)
Amazon sellers are having a harder time now, especially those who started out by fake orders. Amazon has also begun to engage in a battle of wits and courage with fake order sellers. Generally speaking, unless Amazon intends to let you off the hook, there is no chance of any truly false reviews. In fact, foreign countries have very complete security mechanisms for this kind of review control mechanism and user membership management system, but being too strict is not a good thing for Amazon itself. However, under the pressure of public opinion, it is inevitable that some sellers will have to be killed. Currently, there are fewer and fewer ways to obtain reviews, and the cost is getting higher and higher. This is also a hurdle that is difficult for sellers to overcome. Therefore, to do well on Amazon, the requirements for novice sellers are getting higher and higher. In addition to finding good products, they must also do a good job in marketing, which is also a new challenge and difficulty.
Direct review
You can still use direct reviews, but they are basically broken. If you have multiple accounts and sufficient capital and want to make quick money, you can try it. Otherwise, you should proceed slowly and steadily.
Customized review Customized review routine: create multiple variations (50-500 variations) FBM + low price (1-3 US dollars) + the same buyer account places an order for each variation GiftCard + fill in the logistics order number but do not ship the goods + quickly post reviews. A buyer account can reserve more than 50 VPs for the same listing to make full use of the buyer account. This kind of low-cost VP has gone from being crazy some time ago to its end.
Customized VPs are severely cracked down by Amazon because they seriously violate the platform's review rules by fake orders at low prices and quickly posting reviews. However, sellers' pursuit of such short-term, large quantities of VPs only makes the number and star rating of VP data look better, but does not solve the problem of traffic entry. No matter how good the VP data is, it cannot bring about an increase in traffic and traffic entry, but only increases the conversion rate of existing traffic. In the short term, a large number of VPs cannot solve the problem of stable review responses for fixed ASINs, cannot achieve the purpose of increasing email push, and cannot achieve any related effects. At the same time, customized VPs are subject to deletion in the short term, and generally cannot survive for more than 2 weeks. If the reviews are deleted, the listing is basically useless. Under Amazon's current algorithm logic, a large number of deleted reviews basically declare the end of the listing. The comments are posted quickly and deleted quickly. Each deletion will result in an implicit demotion. The faster the deletion, the faster the demotion. If you want to make up for it, you have to compete between posting faster or deleting faster. At the same time, the number of reviews has to be balanced by inflating the order volume. This kind of VP customization cannot really help sellers manage their listings well. It’s just an additional channel to spend money. Of course, if you have a lot of money and are not afraid of having your store closed, you can try it.
Merging variants Merging variants is a high-risk operation. There are two listings, A and B. A is the main product, a new product, with no orders; B is a variant that has accumulated reviews before, with orders and reviews. When merging, remove B and keep A. Because A originally had no order basis, assume 0, and then assume that B has 100 reviews, the status is: 0 orders receive 100 reviews. If there are no subsequent orders for the seed listing but the review rate is high, Amazon will definitely delete the reviews! This will also cause the comments on the merged listing to be deleted.
The fake order companies create their own accounts (some of which are real reviewers). Many of the self-created accounts and so-called real reviewers are not member accounts, and free shipping is only available if the order is over $25: the buyer's account behavior label can be seen from the front desk by looking at the related recommendations such as buying again and again, and looking again. For example, 20 people bought the same mobile phone case + football + skirt within three days). Obviously, this is unreasonable, and the possibility of being hit by the platform will become very high.
Through the evaluation group
review group review group, a group of service providers + intermediaries + sellers + too many reviews need free review orders to dilute the real sellers of the account.
QQ evaluation group QQ evaluation group, a group of service providers + intermediaries + sellers.
Facebook Review Group Facebook Review Group, like , had good quality in the early days, but now it has been played almost as well as (slightly better than ).
Other public review groups Other public review groups, public groups that anyone can join or post in, are actually similar.
In summary:
Different channels have different risks. There are fast ways to play, provided that you have enough capital and accounts to cooperate with the rapid explosion and quickly earn dividends before closing the store. Otherwise, it is better to go slow, do high-quality real reviews, and accumulate your own listings. This is the best choice.
1. Early Reviewer Program
The Early Reviewer Program is one of the services provided by Amazon. Although the number of reviews is not large, as long as the competition in the category is not fierce, it can initially promote the sales of new products. After a consumer reviews, Amazon will provide a $1-3 coupon as a reward, and the resulting product reviews will have “Verified Purchase” and “Early Reviewer Rewards” labels.
Requirements and Purpose:
New products with less than 5 pieces, unit price more than $15, pay $60, Amazon will randomly urge you to leave a review by email after purchase, and randomly reward $1-3, complete at least 5 reviews
Note 1: Product quality and review quality star rating are uncontrollable, and it is normal to have a few negative reviews occasionally. Note 2: Self-created buyer order numbers may also be received (they may also be deleted later. After the comments come out, you need to take screenshots of the front-end and back-end activity applications in order to retrieve the deleted comments)
2. Amazon Vine
Amazon Vine product logistics are handled by Amazon. Brands send their products to Amazon, which then sends the products to reviewers for free and asks them to write reviews.
The Amazon Vine program is relatively expensive, with fees ranging from $500 to $2,500 per ASIN, plus the cost of the product itself. Previously, Amazon Vine was only open to Vendor sellers, but Amazon recently launched a pilot program where sellers can participate in the program at a lower cost of $1,000 per ASIN. You can also use a service provider, but VC has several accounts with different permissions, and the fees for doing VINE vary greatly. If you find a service provider to do it, pay special attention to what type of account the other party is using to do VINE.
For Amazon VINE reviews, as long as the product itself does not have too many problems, the review quality given by the reviewer after receiving the product for free will generally not be bad, normally 5 stars or 4 stars, occasionally 3 stars or 2 stars. (First of all, you have to be confident in your product, otherwise it is not recommended to do it. The cost is still quite high: finished product + express delivery cost + VINE service fee)
So how do Vine reviewers proceed?
Amazon regularly emails Reviewers every month to inform them of the products they can review. Reviewers selected to join the Vine Program can apply to Amazon for the products they are interested in reviewing based on the list in the emails sent by Amazon.
Amazon has specific criteria for selecting reviewers:
Amazon will match user tags based on the content of the listings that suggest applying for Vine: for example, some veteran forum players, loyal Amazon users, and people who can analyze products from a neutral perspective and provide effective suggestions to other consumers. These Amazon users will be invited
Selected reviewers can apply for two products at a time (due to quantity restrictions, they usually only apply for products they have a need for and prefer), and they must write a review within 30 days after receiving and using the products, otherwise they will be disqualified as Vine voice buyers and cannot apply for other products to Amazon before completing the review. This is different from the early reviewer program, which did not force reviewers to write reviews.
Like the early reviewer program, the goal of the Vine program is to provide real reviews of the product from a consumer perspective, so the reviews sellers receive may be positive or negative.
Since the product is free, the reviews do not have a “VP” tag. However, Vine reviews will show the label: Vine Customer Review of Free Product. Normal Vine reviewers will seriously and truthfully review the product, so the green label with this VINE has a very high weight.
VINE Process:
(1) The US site provides ASIN
ASIN needs to meet the following requirements:
The US site requires certification, but uncertified products such as power banks and clothing are not accepted. Other sites allow all categories of Italian, Spanish, English and French.
A UPC is required; products with only a GCID are not acceptable.
Before following the target listing, you need to complete the content: title, pictures, keywords, BP, description, product weight, dimensions, shipping dimensions, and weight.
(2) Create a new ASIN in the US site
(3) Use your own VC account or service provider to follow the sale with VC (no need to create new accounts or follow the sale on other sites, just provide ASIN)
(4) The US site successfully follows the sale, the service provider submits VINE , and provides product labels and outer box labels the next day
(5) Selected or specially made products are labeled with VINE inbound labels, packed, labeled with outer box labels , and sent to Amazon's specific VINE address
Number of products: Generally, 30 items can be created, and the actual shipment can be more than 30. You can estimate how many products to ship based on the market capacity of the product or your confidence in the product (30-60 for each product). As long as you receive the products, you will leave a review. There is no guarantee that 100% of the products will be received. The unreceived products will be destroyed later.
(6) Amazon arranges the review within 28 days of delivery, and the reviewer leaves a review within 30 days of placing the order
(7) After completing the review (the review must be completed within 30 days of receipt), merge the link with the Vine review with the original link through variants and merge links.
3. Integrate resources and urge evaluation
(1) Don’t send any in-site urging for reviews recently. The platform is quite sensitive to in-site urging for reviews.
(2) EDM email evaluation : Use relevant crawler tools to export all order information of old products and account information of natural reviewers of products (name, address, phone number, etc. to match social information: Twitter, youtube, facebook, linkedin, Instagram, Google+bugl), obtain the buyer's email address, and send a reminder letter outside the site. Promote new products, offer discounts and ask for reviews. The reminder letters from experienced people can keep the response rate to around 5%.
( 3) Cooperate with influencers for reviews and provide discounts, commissions, or other forms of cooperation.
(4) Evaluation of old customers : Match and retain the information resources of old customers to form your own customer resource pool. The cycle of new product evaluation and new product promotion and repurchase will be relatively long, but once it settles, "the consequences will be disastrous!"
4. Coordination between VC account and SC account
VC signs the agreement, the seller delivers the goods, a virtual order is placed, only the order number is filled in, and comments can be left after signing. After the review of the initial requirements is completed (note that the order is diluted), VC is closed, the goods are not supplied, and the SC takes over the sales.
5. Substitutes: Send to small FBA accounts to increase CPC
operate:
(1) Don’t follow the main account first, wait until all actions of the secondary account are completed before following (avoiding the risk of the main account)
(2) Purchase low-priced substitutes and send FBA to small accounts;
(3) Small-sized products are sold as second-hand products in the state of used like new and priced at $3 (adjusted with platform adjustments). Price warning emails will be ignored and the price will be refunded after the order is placed.
(4) Run CPC advertising and achieve a transaction volume of 1,000 to 4,000 orders (slowly increase the price to facilitate large-scale sales of genuine products in the future), depending on your product category;
(5) Advertising method: Manual precise matching of main keywords
(6) The advertising bid should be as low as possible, but it must be visible in the first 20 pages of keyword search results;
(7) Sufficient advertising budget;
