What kind of site is good for Amazon? This is a concern for many sellers, especially novice sellers. Due to lack of sufficient money and language problems, many sellers have to make a choice.
Currently, the best markets are the United States and Europe. Japan also has good potential. As for Australia, Canada, and Mexico, the overall market is relatively small. India and other markets can be ignored for the time being because it is difficult to make money from them because the market limitations are too large and there are too many things to worry about. If you are just starting out, it is recommended to start with the US site. Registration on the European site will be slightly more complicated, but the potential is greater.
As the world's largest retail market, the United States has always been an advocate of global free trade. Amazon occupies more than 45% of the market share in the United States. As a super developed country, the United States has a population of more than 300 million. Almost every household uses the Amazon platform to shop. The US FBA warehousing center can achieve two-day delivery.
Amazon Canada, Amazon Canada belongs to Amazon's North American account, which can be switched with one click in the background. Canada has a population of 36 million and a vast land with a sparse population. Although tariffs are high, the Internet penetration rate is very high. As a visionary Amazon seller, you should pay attention to the Canadian market. The Canadian market is actually more suitable for quick profits in the early stages. Canada, like the United States, is an English-speaking country, so there is no language barrier. In current cross-border e-commerce, English has the widest coverage, and it is relatively convenient to use software translation. Secondly, after registering a store on Amazon Canada, you can sell goods directly without a second review.
Amazon Mexico also belongs to the Amazon North America account. 95% of Amazon sellers will not consider the Mexico site. Mexico has a huge gap in purchasing power, logistics, and customs clearance. Most of the sellers in Amazon's no-source model are novices, so they can be excluded from consideration.
The world's most profitable market - Amazon Europe
Amazon's European site is the most popular market after the US site, and it is also a market full of opportunities. Because the common confidence that the European market conveys to cross-border e-commerce sellers is that the products have high profits. On Amazon Europe, there is an account. Currently, the officially open sites are the United Kingdom, Germany, France, Spain, and Italy. Because Europe is a mature capitalist market, the local people generally have a high standard of living and good welfare policies, so when shopping online, people often focus on the quality of the product rather than the price. Especially in some small language countries, there is no consensus on overseas products. For example, Xiaomi and Huawei phones have almost the same market position in Italy, Spain, France and Germany.
The Australian site was only established in 2017, and some sellers had already settled in in 2018. However, because the platform was still in the promotion stage, third-party sellers did not receive much traffic. Precisely because it is a new site, the Australian site has huge growth potential.
