A reader asked me, what is the Amazon Accelerator Program? What are the advantages of Amazon's "Accelerator" program? Today I will explain this topic to you briefly. Friends who are interested, come and take a look!
What is Amazon's "Accelerator" program?
Recently, according to Seller Home, foreign media reported that Amazon has launched a new program to accelerate the development of its own brand business - Amazon Accelerator Program. The plan is to invite major enterprise companies and manufacturers to join and become part of the "platform's brand."
In addition, sellers who join the program will also have access to a special feature that allows them to promote their own brands and products under their competitors’ listings.
In an emailed statement, an Amazon spokesperson said:
“Amazon Accelerator creates new opportunities for manufacturers and provides them with a path to launch their brands and products directly to Amazon customers.”
“For customers, this program enriches our product range and allows us to offer a wider range of high-quality products.”
What are the advantages of the “Accelerator” program?
For sellers or manufacturers
Marketing support and customer feedback: Get marketing support and tools to track performance and customer feedback. After signing up for the program, participants will be redirected to a page with the address "amazon-accelerator.com," according to the sellers who applied.
Create new opportunities: Gain access to launch brands and products directly to Amazon customers;
Additional display opportunities: Products with high review ratings and comments can also get additional display positions on Amazon.
Increase brand exposure opportunities: By participating in this program, you can also promote your own brand under your competitors’ listings and gain more brand exposure opportunities.
For the Amazon platform itself
Effective control over the supply chain: Amazon is able to more effectively control the supply chain for procuring inventory through the Accelerator program and use the program to achieve higher profit margins. At the same time, third-party sellers or larger brands will face competitive pressure and will have to lower their prices to remain competitive on Amazon.
Improve brand product quality: Help Amazon improve the quality of its private label products. Amazon’s exclusive brand portfolio in the apparel category received the lowest customer satisfaction scores compared with the largest U.S. apparel manufacturers, according to a recent report from research firm CFRA.
Attract more customers: retain existing customers while attracting new ones. Hence, this is likely to strengthen the company's customer base, thereby driving its revenue growth.
For platform consumers
Add more new choices: Enable consumers to obtain more new choices from the platform and buy higher quality products.
