What is Amazon piggybacking? What are the risks of copying sales on Amazon? Today I will talk to you about this topic. Friends who are interested can take a look together!
What is Amazon piggybacking?
Amazon piggybacking means selling the same product under the product page created by someone else. Hijacking is essentially a sales method that is allowed by the Amazon platform through sharing "listings". The English name of hijacking is sell yours on Amazon.
The purpose of Amazon setting up follow-up sales
"Follow selling" is a landmark move for the Amazon platform. Amazon uses "follow selling" to attract traffic to the platform, provide consumers with better quality and lower-cost products, and facilitate consumers to quickly find the goods they need. At the same time, Amazon’s original purpose of establishing follow-selling was to encourage sellers to build their own brands and make their products more irreplaceable. Hijacking is a setting set up by the Amazon platform for commercial purposes only. For example: offline supermarkets offer discounts on rice and eggs. This is not a profit-making behavior of the supermarkets, but actually a profit-making behavior of the agricultural product suppliers that have settled in the supermarkets. In fact, Amazon is a platform just like a supermarket. Setting up and allowing merchants to follow the sale on this platform is also a move to encourage merchants to make profits and give consumers discounts.
Why follow sales?
Following sales means that when you see a product with good sales, you also sell the same product. The benefit is that novice sellers can place orders quickly, increase traffic, and thus increase sales. The disadvantage is that sellers who were originally selling well will see their sales drop because of your copycat behavior, competition will intensify, and there may even be a price war, which will reduce profits. Therefore, the act of following sales cannot be stopped despite repeated bans, making some sellers happy and some sellers sad.
What are the risks of copying sales on Amazon?
If the listing you are copying is sold by someone else, it is possible that the other party has already applied for trademark registration or holds the corresponding patent. In this case, you may face the above-mentioned situation of having your account restricted or shut down.
If the listing you are following is modified, it is easy to cause the wrong product to be shipped. Although in theory the ownership of each listing belongs to Amazon after it is published, Amazon will transfer the Buy Box to sellers with good performance under this listing based on factors such as sales and account performance. At the same time, these sellers may have the corresponding permission to modify the listing. If the seller makes changes to the product and you, as the seller, do not notice and make adjustments in time, the wrong goods may be shipped.
