There is fierce competition for opening a store on Amazon. After finally welcoming the peak season, if business is still not booming, then sellers should reflect on whether they have used the wrong methods. So how can you get a lot of orders on your birthday during the peak season for Amazon stores? Let me analyze it for you.
Method 1 for boosting sales on Amazon: Make good use of deals
The peak season is not busy. The editor thinks it may be that the seller’s method is not correct, and clever use of deals may help you.
We all know that Amazon has three types of deals: Lightning Deal, Best Deal, and DOTD (hereinafter referred to as LD, BD and DOTD). Generally speaking, deals on small language sites, such as Canada, Mexico, Japan, etc., are easy to report and the results are relatively good. However, there are still some cases where the deal was reported but the expected results were not achieved. Why is that?
The editor believes that the poor deal effect is probably because the product is not on the first few pages. If you want a good deal, you must first control the start time of the deal. Generally speaking, if you do a deal within 45 days after the new product is exposed, the effect will be better, and the ranking will at least be displayed in the first 8 pages. During the deal period, sellers can also increase their promotion budget appropriately, for example, automatic advertising can be set to about 1.3-1.5 times the suggested bid. In addition, Prime members can make purchases before the deal starts, so sellers can also arrange reviews and orders six hours before the deal, or add products to the shopping cart using their own Prime account, so that the deal will be relatively effective.
Method 2 for boosting Amazon sales: Prevent copycat sales
Being copied during the peak season is also something that makes many sellers feel very upset. Generally speaking, sellers can deal with follow-selling in this way: send warning letters to the follow-sellers in batches → place a test order using the buyer’s account → send a screenshot of the order to the follow-sellers and warn them. However, the editor believes that the followers are becoming more and more cunning. If you want to completely prevent follow-selling, it is best to register your brand.
In addition to brand registration, sellers can also try to join the Amazon Transparency Program. After sellers join the Transparency Program, brands can purchase a certain number of traceability labels from Amazon. Each identifier will generate a unique QR code, and these QR codes will correspond to the SKUs participating in the Amazon Transparency Program. When sellers send FBA to Amazon warehouses, Amazon will scan these QR codes. Only when the QR code is affixed and verified to be authentic can the products be allowed to enter the warehouse. If other sellers want to follow you through FBA, they must obtain your traceability mark and affix an anti-counterfeiting QR code on the product packaging, otherwise they cannot enter the warehouse; if they follow you through self-delivery, when they create a listing, Amazon will require the follower to provide the correct QR code for verification, otherwise the listing cannot be created.
Way 3 to boost sales on Amazon: Stay away from “traps”
FBA's delivery fee is an issue that many sellers tend to overlook. As we all know, product delivery fees are based on volume and weight, and Amazon occasionally makes mistakes in delivery fees during peak seasons. Therefore, sellers must check the orders after they are put into storage. If they are really overcharged, they can contact seller support and provide the wrong order to get compensation. If the FBA delivery fee is higher than before, you can also open a case to request a retest.
