Many sellers create two listings for the same product, and both are shipped by FBA. (Of course, in order to avoid mergers, they made the listings very inconsistent). As for me, I actually understand this approach; for example, placing more orders can extend the product life cycle. . etc.
However, what I don’t understand is that doing this is clearly equivalent to competing with yourself for business, shopping carts, traffic, and conversions, and it also requires a lot of energy and money to promote it, so why are there still people willing to do this? In fact, I just want to ask if there are any other greater benefits to doing this?
Advantages of creating two FBA listings for the same product
1. First of all, whether a product can be made depends largely on luck. In the early stage, you don’t know which picture method will be better. At this time, you can make 2 listings to test your picture plan, etc.
2: Making two listings can also help avoid risks in the early stages. If you only have one listing when you are launching a new product, and one of the listings suddenly gets a few bad reviews, you may feel helpless.
3: If it is a product that is already doing well, then making another one at this time will indeed steal some of your own traffic, but the product itself is fine, proving that the public has a high degree of acceptance. It will also steal other people's traffic. In this way, your overall traffic and sales will increase. Moreover, your picture style is completely different. In fact, Amazon does not have the concept of stores, so in the eyes of buyers these two things may be different. Therefore, it does not actually have a big impact on itself. On the contrary, it can occupy an extra slot and grab more market share.
