It is not difficult to get on the first page for keywords, but the difficult part is staying on the first page. Human intervention in order volume (brushing orders) is the most direct way, but it also carries risks.
First of all, we need to understand the general mechanism of Amazon ranking. How the Amazon A9 search engine determines the ranking of keywords is a core secret of the Amazon search engine. It is basically difficult for outsiders to know about it. They can only make some basic guesses based on the common sense of similar organizations.
The factors that affect product ranking are divided into two parts: product weight and store weight.
① Product weight = conversion rate + expected conversion rate + return rate + Review score;
② Store weight = store’s Feedback and other health indicators;
From this, we can see that the most important factors affecting ranking are conversion rate and expected conversion rate.
There are many service providers on the Internet or in groups that offer black technology to push keywords to the homepage, relying on influencing the expected conversion rate of the keyword. However, Amazon has a characteristic that it suspends consideration of the "expected conversion rate" factor 1 to 2 months before each important event, and the future trend is that the weight of the "expected conversion rate" will decrease, so more and more black technology companies can no longer rank keywords on the homepage.
Fake orders will actually affect the actual conversion rate, so this kind of ranking is more stable and more real.
