Judging from the current environment, starting a business on Amazon still involves high risks.
However, there are still large vacancies for Amazon's operations positions (companies with sufficient strength need talents for operations positions), so if you want to enter the industry, you might as well go to work in some cross-border e-commerce companies first.
This article will summarize and answer some operational issues that Amazon operations positions may encounter. Whether you are starting a business or working for a company, once you get an account, you will start to encounter operational issues.
1. Account level issues
Chinese sellers generally register an account for the "Global Store Opening Project", which corresponds to a self-registered account. For veterans, there is not much difference, but the account of the Global Store Opening Project has a natural year of support period from the investment manager, and will provide support in account security, activity resources, basic operations, etc. It is recommended for novices to register such an account, which will be more difficult to register in the second half of the year. After joining the company, you need to understand the nature of the account.
2. Related issues
The most important issue about Amazon accounts is security. It is very common to block accounts, and the association problem is one of the easiest to violate. The principle of association is that Amazon does not allow a company to open multiple accounts in one market, but in fact, which big seller doesn’t have several accounts? The method here is to use the cloud server on the market to achieve it. When the account becomes large, you should consider setting up independent broadband and a new computer for the account.
3. Product selection issues
After the account is set up, start selecting products and product resources. It is recommended to find and dig deep from the resources around you, rather than copying them from the Internet such as 1688. There are three reasons for this:
a. You cannot control the quality and packaging of products on the Internet.
b. You don’t know the other party’s strength or inventory. Even if you spend a lot of resources to promote the link, it is easy to lose it because of a few out-of-stocks.
C. The resources around you will lead you to expand its joint factories and get more new products. The familiarity with the cooperation will slowly increase. For those who are still struggling with whether to take pictures by themselves and whether to write the copy by themselves, please do not continue to do e-commerce.
Many novices believe that products should be viewed and searched for through data. In fact, all the products that you see are already selling well are those that sellers have tested many times and found to be good products, rather than just assuming that the last one that others have sold well will also sell well. In this case, just choose the top 1 one. The first seller who comes out of the test has already taken advantage of the time and may be one of the first sellers to put the product on the shelves. The advantage has already been established, or after the test was successful, it has invested a lot of traffic resources to maintain the advantage. If you want to compete with it, you have to exceed the advantages it has accumulated before.
A better suggestion would be to cooperate with supply chains that have more R&D (micro-innovation), because many wholesalers, when making molds, often make micro-innovations on popular items in the market based on market information. This is much more efficient and professional than operations to find good items and then improve them (the advantage of R&D personnel over marketing personnel). What you need to do is to learn how to test items more efficiently and at a lower cost, and to be able to understand the test data. All products cannot be selected based on feelings or any data, they need to be tested.
4. Testing issues
Many people do not understand the step of testing the products. In fact, for Amazon, testing is about the actual product + copywriting + pictures and not just the actual product. Whether the actual product is good or not can be reflected in complaints and bad reviews, and e-commerce mainly sells copywriting and pictures. The same product, different operations, different pictures and different copywriting will result in different results after promotion.
The principle of testing is to introduce accurate traffic to a listing with a complete layout. Whether the traffic is accurate or not is closely related to the text of the listing itself, so this step is for system identification. The system needs to correctly identify the text of your listing so that it can push matching traffic to you. Many novices know that they need to send FBA, but they don’t know why they should send FBA. Without testing, they stockpile a bunch of goods in overseas warehouses. When the time comes, they can neither collect nor clear the goods, which is a huge inventory risk.
Please pay attention to the test. In the future, Amazon's product testing will gradually become like Tmall stores, requiring greater investments in product testing. If you don't understand this, please have a good chat with the operations of domestic e-commerce companies.
