November and December every year are the months when consumers around the world go crazy on shopping. After Prime Day and the back-to-school season, the global craze for "Black Friday" in Q4 is approaching, and the preparations have officially begun.
It is mid-October now. Are you ready to make money? In fact, we still have time to make full preparations and sprint to become the "king of hot orders" in this year's peak season.
If you want to become the "Black Friday Hot Order King", you must read today's article carefully to increase your order rate!
1. Prepare the supply and make accurate estimates.
Product sales are extremely hot during Black Friday, and preparing sufficient supply to prevent products from being sold out is the most important and basic thing.
FBA warehouse entry deadline:
The deadline for European station is October 25
The deadline for the US, Canada, and Mexico stations is November 5th
The deadline for the Japanese site is November 19th
Amazon will open its Black Friday stores in November, so you need to prepare basic work such as sourcing, shipping, and entering sku before November. Pay attention to the reasonable arrangements of logistics and warehousing before the big promotion, and how to quickly replenish stocks after out-of-stock.
2. Do a good job in flash sales and continue to generate huge sales.
If you do a good job in peak season flash sales, you can directly become the Best Seller in the category and continue to receive huge orders. At the same time, it can help you deal with unsaleable inventory and quickly recover funds.
You can also use Amazon's third-party seller services to deal with unsaleable inventory. Here we recommend BQool promoter, which will promote your products to the number one traffic channel in the United States, effectively increasing product exposure.
3. Optimize Listing and increase traffic.
To attract consumers, listing optimization is crucial, which mainly includes the optimization of product images, product descriptions, and product reviews.
About review layout
To increase the number of reviews and star ratings, here is a recommended third-party Amazon email review invitation tool - Bikuer Customer Service. It can help you automatically invite Amazon product reviews, intelligently reply to after-sales emails, and contains templates in multiple languages to help you solve language problems. Quick and accurate feedback can help you accumulate product reviews faster.
Not only that, sellers must also learn to use the various features provided by Amazon, including A+ pages, product videos, etc., to enhance the "prestige" of the listing, increase consumers' purchasing confidence, and make them decisively click the "add to cart" button.
4. Draw traffic from outside the site and increase exposure.
Research data shows that 49% of American consumers start their shopping search journey on Amazon, but 51% of consumers still search for products through other channels, which is a huge customer group.
Sellers need to manage their social media accounts carefully and share product activity information on their social media pages in a timely manner. At the same time, during the peak season, off-site traffic is very powerful. You can find suitable celebrities to post promotions and promote discounts to attract more consumers to your Amazon page.
5. High-quality service and excellent after-sales service.
Amazon is customer-oriented, so providing good after-sales service and improving customer experience is crucial.
Many sellers may delay responding to customer emails, online inquiries, or be careless about packaging when shipping. Sellers should note that the peak season is not only a time for you to make a lot of sales, but also a good time to "capture" new customers and retain old customers. Leaving a deep and good impression on customers at this time can help you get twice the result with half the effort.
