With Black Friday and Cyber Monday just around the corner, adopting an effective selling strategy on Amazon is crucial to excel during these two important sales opportunities of the year. This article will summarize Black Friday sales tips from top Amazon sellers.
Don’t Ignore the Black Friday Sales
Most people know that Black Friday is the biggest shopping day of the year, and there is a lot of money to be made by running deals on the Amazon platform. But some people might overlook that stores also generate great sales in the week before and the week after Black Friday. So keep an eye out for all the sales leading up to and after Black Friday.
Offer free shipping
During Black Friday and Cyber Monday, every Amazon shopper’s subconscious mind tells them only one thing: “Everything online is on sale!” So, if you ask for extra delivery fees, you will not become a popular seller. Therefore, it is recommended to offer free shipping which can boost sales.
Bundling products
If you have multiple products listed on Amazon that complement each other, now is the time to bundle them to offer buyers a one-time “combo” deal. By offering related products together at a percentage discount, you can attract buyers' attention and, if paired well, encourage consumers to make a purchase.
Don’t set your price too low
During the week of Black Friday, there will be tons of sales going on, and a lot of new sellers who have driven prices down will sell out. If you hold a higher price and wait for the opportunity, you may reap higher profits when these sellers sell out.
Past sales review
This point can be connected to the previous point. If you look back at holiday sales from past years, you'll know what prices items can reach on Black Friday.
The listing contains a search term related to the holiday season.
Adding holiday-related search terms will make your listing more attractive in search results.
For example, if you’re selling kitchen scissors, add some general phrases like “Christmas gifts under ___ dollars,” “Hanukkah gifts for {him/her},” “cooking gifts,” and “gifts for cooks.”
However, some of the terms need to be further refined, including "kitchen gifts" and "kitchen gift ideas". However, even though these keywords don’t get as much traffic as broad terms, conversion rates are generally higher as keywords become more targeted.
Round up a few important holiday keywords and add 1 holiday keyword to each bullet point; add a few in your product descriptions; the rest can be inserted into the search terms field, provided you have enough space.
It is recommended to conduct Amazon A/B testing. Enter 1 keyword in your listing, then wait and observe its effect. If it goes well, continue to add the next one.
Amazon discourages the use of words like “Deal” or “Sale” so it is recommended to delete these words and stick to “Black Friday” and “Cyber Monday”.
Consider adding a bulleted list about gifts
What do you ask when you buy a gift? “What is your return policy?” This is what most consumers want to know. Explain what options the recipient has if they need to return or exchange an item by adding text to an existing bulleted list or creating a new, temporary list. Allowing shoppers to see this ahead of time will strengthen their trust and allow them to shop with peace of mind.
