Amazon’s Black Friday and Cyber Monday are coming soon at the end of November. Many friends should have signed up for various flash sales, whether it is Lightning Deals, 7-day-Deals or DOTD. Many people are waiting for a surge in orders. Please don’t be too naive. Waiting will not bring about a surge in orders. We need to do a series of auxiliary work.
Deals positioning: Many friends mistakenly believe that as long as they report a flash sale, they can bring in a large amount of traffic and thus increase the number of orders. This understanding is only half right. Little do they know that all our flash sales also have special pages. Although flash sales have fixed traffic entrances, if the flash sale page is not good (the position is relatively far back), it will be difficult for others to see your flash sale products, resulting in no obvious sales increase even if you report a holiday flash sale.
Make your listing appear in the first three pages of the flash sale interface: All flash sales can only be turned manually, and there is no such thing as searching for results through keywords, so it is necessary to make your products appear in the first three pages. Online shopping itself makes use of fragmented time and buyers’ patience is limited. So how can we make our flash sale have a conspicuous and good position? The specific steps are as follows: one day before the flash sale starts, we need to take the initiative to increase the number of orders through the flash sale. Several aspects can be coordinated here. On the one hand, we can actively look for buyers who cooperate with you on Facebook and other places to return the full order amount through PayPal. If you are looking for a service provider, you only need to place an order without being asked to leave a review. Finally, when the flash sale takes effect, we need to publish the flash sale discount information to various social platforms to attract traffic and orders.
Create a good upward trend: For listings that are currently on flash sales, we need to artificially increase orders as well as clicks, add-ons and other conversion rate data, so that Amazon can judge that your products are truly popular with customers. A good upward trend will help the listing rank higher on the flash sales interface.
Scarcity of manufactured products: If you declare LD, it is necessary to control the progress bar of the flash sale.
How it works: Through software and manual operation, you can keep adding items to the cart and control the progress bar of the flash sale at any position from 1% to 99%. If you add half of the items to the cart, it will become invalid after 15-30 minutes, so you need to keep operating for 6 hours. This progress bar is just for adding items to the cart and does not generate real purchases or fake orders, so it does not affect the security of your account. This action makes consumers feel that our products are very popular and in short supply, which promotes clicks and transactions and increases conversion rates.
Is EDM email marketing enabled: This is generally a common method used by traditional foreign trade people. The conversion brought by sending emails with promotional information will be higher than usual.
Management of your own listing links: Promotion is a critical moment, and we need to always prevent links from being maliciously tampered with. If this happens, we need to immediately open a case to appeal the change or update our own template. In addition, be sure not to let others follow your sales. You have worked hard to do the above work and are waiting for good sales. It will be painful and embarrassing if others follow your sales and your sales are stolen. So you should pay more attention to your listing.
Regarding flash sale prices: Our listing was copied at a low price before we applied for the flash sale. Normally, it would be sold at a discount on the lowest price of the copycat. However, when I created the flash sale, I found that this was not affected by the low price. For this reason, I opened a case for consultation. The customer service replied that when applying for a flash sale for a product that is copied at a low price, the lowest price of your own link should be used instead of the lowest price of the copycat. In addition, if the flash sale price is affected by low-price copycats, you can open a case after the flash sale schedule is confirmed and ask customer service to help you update the price. It's a bit confusing. For example, the price in my link is 11.99. Someone else is selling it for 9.99. The flash sale price is discounted to 11.99, not 9.99.
