As more and more people join the Amazon battlefield, the competition among Amazon sellers is becoming more and more fierce. Amazon sellers are also racking their brains to think of various operating methods, and various marketing methods are emerging in an endless stream. Today, the editor will tell you a very simple and practical marketing technique that allows you to get huge exposure through product titles. The specific method is divided into three steps, please see below
First, look for keywords
There are many ways to find keywords. I won’t go into details about the specific methods, but you must know that keywords include main keywords, core keywords, long-tail keywords, and synonymous keywords. These words can be divided into question words, common words, brand words, activity words, crowd words, regional words, etc. When searching for keywords, you must pay attention to the diversity of keywords and don’t just collect one type of keywords.
The next step is to organize the good keywords
We screen the keywords collected from all channels based on two principles: "consistency in product description" and "product relevance". After two rounds of screening, we segment the words and write titles in a specific order.
Finally, the title writing must be based on the competitive environment of the product.
In real life, if we open a store offline, we have to consider factors such as the flow of people near the location, rental costs, whether there are similar stores, consumption patterns of the main groups in the surrounding area, and the specific location. In the world of e-commerce platforms, each keyword represents a business environment. The more popular the search, the more intense the competition, because the more people search, the more competitors there are. Therefore, we must choose a suitable business environment. When the product is "weak", you can choose more precise words. This is in the early stage of the product.
Some categories of products are more practical, such as tools, lighting, toys, security and other categories, where users have actual needs. Unlike clothing, hats, glasses, etc., which solve buyers' needs for "beauty" and "fashion"... these are invisible and vague functions. Therefore, when writing titles for categories under this category, the keywords must match the product and the description must be consistent.
When writing in practice, we still encounter many problems, so the following points must be paid attention to:
1. The title should be filled up. The limited space should be filled with more words related to the product. The more words that can be used to attract attention, the more exposure it will have.
2. You can use more hot search precise words or attribute words;
3. The title is just a traffic carrier, there is no need to blame it for the low ranking. There are many factors that affect title exposure, and we need to analyze and identify them one by one.
