Every time Amazon Prime Day comes, other companies’ sales are rising rapidly, while yours is plummeting. This is because you are not prepared for the following:
Kua Ge reminds you that what we need to do on Prime Day is to grab traffic, prepare goods, and enhance conversion! In detail, we need to pay attention to the following points:
Grab traffic:
First, apply for discount activities such as Best deal; LD; Prime deal
Second, sufficient advertising budget and refined advertising operations
Third, cooperate with Amazon to tap into off-site traffic during Prime Week
Get the goods ready:
During Prime Day, logistics cycle efficiency needs to be extended:
A: Ocean shipping: 45 natural days in the western United States, 60 natural days in the central United States, and 80 natural days in the eastern United States.
B: Air Freight: 15 natural days for western United States after pickup; 20 natural days for eastern/central United States
C: Air delivery: After picking up, 18-25 natural days in the western United States; 25-40 natural days in the eastern/central United States
Strong conversion
First, the old listing needs to have no negative reviews, and the new listing needs to have more than 10 reviews, otherwise it will affect the conversion
Second, set a reasonable coupon discount and listing price.
Third, study your competitors’ Prime week pricing. Determine whether it is a strategic plan to boost sales or profits.
The core of the core is to make a plan to surpass competitors and prevent them from surpassing you during Prime week and Prime Day in your own category! So we need to figure it out!
1. Who are your competitors?
2. Competitor product capability analysis
3. Analysis of competitor operation level
4. Competitor review capability analysis
5. Analysis of competitors’ illegal operations
