On cross-border e-commerce platforms, keywords and product descriptions account for 90% of the importance. Keywords/tags determine whether buyers can see you, and descriptions determine whether buyers buy. Even the promotion and optimization of your own website cannot be separated from these two factors. Today, the editor has compiled some keyword + optimization tools, hoping to be helpful to everyone.
1. Using Google Chrome
Whether opening a store on Amazon, eBay or Wish, our ultimate target is foreign buyers. As a widely used browser around the world, the information that Google can provide us is very useful. Just enter keywords in the Google search box and more keywords will be automatically prompted below.
The keyword tips below are collected based on the keyword data most frequently searched by Google users. Sellers can optimize the keywords of their products based on these keyword tips. Another point that can also be used is that when we enter keywords to search in Google and scroll down to the bottom of the webpage, we can see that Google has given search prompts for related words, which can enrich the seller's keyword library.
2. Leverage Amazon Reviews
When doing keyword optimization, in addition to referring to the keywords of rival sellers, you can also use the comments below the best-selling products. Best-selling products have many comments and are of great reference value. For example, the points that buyers have the most feedback on, what they care about most about the product, what concerns they have... can all be reflected in the comments. Sellers can dig out the real needs of users, understand how to expand shopping keywords, and find out what words buyers use to describe the product, so as to optimize keywords and detail pages more accurately.
3. Wikipedia is useful
English is not our native language, but as a cross-border e-commerce company, it is inevitable to come into contact with English. Although translation software has helped us solve some problems, it is machine translation after all, and many words have actually deviated from their true meanings. On Wikipedia, you can understand how foreigners express this word in its original form. What words is this word usually combined with? What are its other names? A keyword that is closer to the language habits of foreigners is far more impressive than stiff words. This is not only applicable to cross-border e-commerce platforms and own websites, but also to off-site promotions: Facebook and YouTube.
4. Yahoo Answers
Yahoo Answers is a bit similar to Baidu Knows and Tieba in China. Many foreigners like to ask questions on it. Sellers can find related Yahoo Answers based on the keywords of the products they sell. The questions in it are precisely our most direct channel to understand buyers. Buyers' doubts and pain points are clearly presented here. The conversion rate of many sellers' stores is low, often because the product descriptions are not attractive enough and fail to touch the real needs of buyers. Yahoo Answers is suitable for optimizing sellers' product descriptions, making your descriptions more targeted.
5. Amasuite Tools
Sellers on Amazon and eBay, please note that it can not only help you do keyword research, but also analyze products on Amazon. It can be used on the US site, UK site, eBay US, eBay UK, and Walmart. It can analyze which keywords buyers use to purchase products, which is very valuable for us sellers.
