In 2017, the Amazon store group model became popular in China, and many people are entering the cross-border e-commerce industry. This may indeed be caused by the high saturation of the domestic e-commerce market. But what is cross-border e-commerce like?
There are many cross-border e-commerce platforms, why choose Amazon? First, let's talk about several larger platforms in the cross-border industry, Amazon, EAby, Wish, and AliExpress. The average customer unit price is US$17 for Amazon, US$12 for EAby, US$12 for Wish, and US$10 for AliExpress. Amazon's customer unit price is relatively high, and Amazon is positioned in the global market. Its international reputation is much higher than other platforms. Statistics show that Amazon's annual transaction volume in 2018 was the sum of its transaction volumes in the 20 years before 2018. What does this indicate? Amazon has just entered a period of explosive growth, which is indeed an opportunity for us Amazon sellers.
About the business license used to register Amazon.
There is no requirement for the registration time of the company license used for Amazon registration. It can be a newly registered one (currently new licenses are approved within seconds) or it can be registered and operated for many years. There are no clear requirements for the company's business scope. Trade, electronics, technology, and commerce companies are all OK. The business scope covered by the company's business license will not directly affect the Amazon account registration and subsequent operations. However, it should be noted that if it is completely unrelated, such as using a business license with a strong professional service nature such as a logistics company or moving company to register an Amazon account, it may not be approved.
Having said so much, how does Amazon do it without any source of goods?
Amazon's no-source model uses an ERP operating system to collect product information from some domestic e-commerce platforms, and then uploads it to our own Amazon store for sale after screening, translation, modification and other operations.
When a foreign customer places an order, we purchase the goods from the corresponding domestic platform. The purchased goods can be sent directly to our self-built transit warehouse in Shenzhen. The staff of the transit warehouse will help you inspect the goods, check whether there is any damage, whether it is consistent with the goods you sell, etc. After confirming that there are no errors, they will be re-packed and signed and sent to foreign customers. Generally, the domestic product collection price is around 20 yuan, so it can be sold for 20 euros when sold abroad. One euro is equivalent to about eight yuan in RMB. This is also the exchange rate difference that we mainly earn.
